When you need to deliver MORE.
Crawford Growth Partners helps you see what’s possible—and connect the strategy, capabilities and execution required to deliver more.
SELECTED RESULTS
Results Lauri Crawford led as an operator inside Nike, Trane, Invensys and Essilor.
~$40M
first-year revenue from CleanEffects, with full payback in year one
TRANE
$1B
in growth potential identified and built into multi-year business plans
INVENSYS
2×
brand awareness, with double-digit growth in lens sales
ESSILOR
6,000+
stores executing one coordinated retail plan each month, up from about 300 stores
NIKE
HOW WE HELP
When greater performance is required, the answer isn’t always doing more.
Crawford Growth Partners helps leaders identify where greater growth is possible, what may be limiting it, and what needs to change across strategy, capabilities, people and execution to realize it.
Strategy creates value when the organization can execute it.
Crawford Growth Partners helps leaders connect strategy to execution and measurable business performance—helping build the operating models, capabilities, teams, processes and connections required to deliver results.
Every engagement is led directly by founder Lauri Crawford, who remains your primary point of contact and accountable executive throughout the work. When an engagement benefits from additional expertise, Crawford Growth Partners draws on a trusted network of senior specialists across disciplines such as analytics, technology, research, design and communications.
Senior leadership stays senior. Expertise expands when required. Overhead does not.
WAYS TO ENGAGE
Where you start depends on what you are confident you know—about the market, the business, and the organization. In sequence, capacity compounds.
Crawford Growth Partners helps you define the opportunity, build the strategy and activate the organization—and provides experienced executive leadership when additional capacity is required. Every engagement starts in the same place: with the people who have to work together to deliver for your customer.
01
THE MARKET
Growth Opportunity Assessment
Understand the market and competitive landscape, and identify the most attractive paths to growth—drawing on external evidence and perspectives from across the organization. Clarify what is known, what is believed, and what is getting in the way of delivering outsized growth.
02
THE BUSINESS
Growth Model Strategy
Determine how the organization will create, deliver and capture greater value, how much, and what has to be true for the model to hold. Make differing priorities, incentives and risks visible, and commit to the strategic choices, capabilities and organizational connections required to win.
03
THE ORGANIZATION
Strategic Planning & Growth Activation
Translate strategy into aligned priorities, decisions, accountabilities, targets and operating cadence—connecting the organization and its partners around the actions required to move from planning into execution. Sequence and combine capabilities so they compound rather than accumulate.
WHEN EXECUTIVE CAPACITY IS NEEDED
Interim & Fractional Executive Leadership
Experienced CMO/CRO-level leadership on a defined scope and timeframe—running a function, a transformation or a critical launch. Senior capability, judgment and accountability in place now, without immediately adding a permanent executive.
CAPABILITIES
These capabilities reflect work Crawford Growth Partners has directly led—not simply advised.
Operating Model Design
Enterprise go-to-market
Growth infrastructure
Governance architecture
Decision rights
Organizational interfaces
Growth & Commercial Transformation
Brand strategy, positioning & management
Corporate communications
Public relations
Product development
New-product launch
Research & analytics
Channel development
Events & sponsorships
Media strategy & planning
Marketing technology
Sales enablement
Execution Optimization
Process design
Performance systems
Capability & skill building
Measurement
ROI frameworks
Change Management
Adoption strategies
Organizational readiness
Leadership & stakeholder alignment
Communications
ABOUT
The greatest untapped source of growth is often found in capabilities your organization already has.
Lauri Crawford has built her career around seeing that potential—and connecting the strategy, customer insight, people, capabilities, partners and execution required to turn potential into results.
Crawford Growth Partners helps complex organizations scale strategically with less friction. We partner with senior executives to strengthen how their enterprises operate—from strategy and operating models to the processes, systems, capabilities and talent required to drive execution and measurable business performance.
Lauri brings a seasoned operator’s perspective and a distinctive ability to see growth systems as a whole—where value is being created, where capability is disconnected, and where greater performance can be unlocked. She has led enterprise brand transformations, scaled shared-services organizations, and built high-performing teams across global, matrixed organizations.
Different industries.
Different business models.
One consistent focus:
Unlocking greater value from what your organization is capable of becoming.